Years ago on the tube an evil looking bugger sat down across from me....shaved head, with a spider’s web tattooed across his face and neck. When he stood up to leave I saw there was a message picked out in silver studs on the back of his leather jacket; “only stupid bastards use heroin”. I recall being really impressed and thinking that his message probably carried more weight than any poncey government funded advert. He was credible!
So why wouldn’t we put him and his message on tv? Even thought it might be effective in reaching the target audience, it would offend too many people!!
Along similar lines the Speedbandits video (thanks to Jesper for bringing to my attention) created by a Danish road safety group has had people complaining (well – it’s had the Swedes, of all people, complaining) – but I know it made me think about speeding in a different way! The word credible comes to mind again – although deliberately viral – it appeals to a certain group in a way that respectable adverts can’t no matter how gory or what “shock” value they carry. I doubt that the bandits are for real - which is a shame!
Well done evil looking bugger, well done Danish road safety enthusiasts.
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